Those Freaky Creepers Ads
This is not related at all to blogging, in fact it’s really not related to anything much at all - well except maybe the power of marketing campaigns.
Those reading this that are in South Australia may well have seen those brief ads on tv in the evenings that really don’t show anything other than a person driving that suddenly becomes a bit dead/zombieish looking, with a bit of freaky background music that moves into a message about creepers being among us. Okay not the best or most detailed explanation but if you’ve seen it you’ll know what I’m talking about.
When I first saw one I had absolutely no idea what it was for, naturally my (and my soon to be 16 year old sons) first thought was for some new movie of tv show, so we discussed it a little. Occasionally we’d see another ad and continue to wonder what it was about ie we got to talking about it.
While we never came to any real conclusion it wasn’t until I was driving home with my son in the car yesterday, who just happened to once again remind me that he can get his licence a little later this year, (on a countryish road that is well known black spot when it comes to accidents) that we saw a huge arse sign that mentioned creeping over the speed limit. And the light bulb went off.
So we got to discussing those ads again and once we got past the whole “yeah well just as long as you’re careful when you’re driving thing” that I’m sure most parents talk about with their soon to be licenced children, we actually got into talking about the power of those ads.
My son mentioned about how they really give you no information at all - yet we’ve discussed them several times (as I’m pretty sure many other households have) whether that’s to try and figure out what it is they’re ‘promoting’ or the need to stay within the speed limit etc. so in that respect sometimes too little information can be just as good if not better than too much. I guess bottom line though is that those ads certainly worked for this house in regards to pointing out/reminding of the dangers of speeding etc
If you liked this post you can buy me a coffee :-)
October 11th, 2008 at 11:53 pm
Gosh, I thought it was a promo for a new show too. It’s great they get everyone talking and wondering and all but so far they’ve been short on effect here because we have no idea. They’ve been driving me crazy.
October 12th, 2008 at 2:04 am
Yeah I’d probably still be guessing if I hadn’t seen that sign. It’ll be interesting to see how long before the ads reveal more information.
October 13th, 2008 at 2:36 am
This ad also had us wondering what was going to come on TV and I work in marketing!
Was however disgusted that they showed this advert in the breaks of Home and Away between 7pm and 7:30pm when my kids and I sit down for “quiet time”. They are only 1 and 2 and the two year old has had a few nightmares which seem to vaguely resemble a man with scary eyes. I am really disappointed with the TV stations showing an ad like this at a time when little tackers are enjoying a little bit of time with their parents. We read books, and have cuddles but the kids always enjoy sitting down for 1/2 of TV time before bed.
Anyone else had the same problem???
October 13th, 2008 at 2:52 am
Hi,
Thanks for the comment. I haven’t seen them on that early. I admit to not really watching tv before say 7:30 -8ish during the week so it’s possible I’ve missed them , but those I’ve seen have been on at least after 7:30. I agree though that they shouldn’t be shown in an earlier time slot. While they certainly work toward getting a point across (at least once you know what the point it,) that point is obviously aimed older people (drivers etc) so there’s no need to put them on early, as I can certainly see why youngsters would get freaked out by them.